Media Manager

Amsterdam | Netherlands | Digital

At adidas, every day is a chance to flip the script. An invitation to take everything we know and re-invent it. Do it better. Never settling for good enough. Every day we get up, invent, adapt, improvise, find new ways to collaborate, and do the unexpected. We’re creators, makers and doers. Helping athletes make a difference, not just in their games, but in their lives and in their world. It’s an obsession.

We’ve been doing this for more than 65 years. With an unmatched history and tradition of creating iconic products, consumer connections and experiences, we’ve been defining sport culture since the beginning. And we’re never done. Come be a part of shaping the future together with us.

Purpose & Overall Relevance for the Organization:


To ensure world class media management is developed, communicated, implemented, measured and improved upon across the adidas global network according to the Concept Focus principles of focusing media spend and compliance to the Reason to Believe & Buy campaigns.


To drive the global media insights and guidelines across adidas Brand and Categories in a timely and effective manner.

Help local markets plan, buy and measure the best possible campaigns that beneficially affect brand perception and long term sales

Key Responsibilities:

Horizontal management:

  • Contribute to and influence adidas’ global media strategy and associated process
  • Help develop and improve media strategies and media implementation for all Brand and Category campaigns (RTBelieve/RTBuy)
  • Support the Senior Media Manager in driving the Brand and Category strategies and guidelines
  • Assist the Senior Media Manager in formulating and coordinating the global Test & Learn framework and communicate findings & compliance to markets
  • Assist Consumer Analytics in sourcing and implementing measurement solution partners to measure KPIs
  • Contibute to alignment between separate BUs to help manage potential timing clashes
  • Work with regional and local marketing teams to understand the nuances of their countries and communicate the needs to Global
  • Work alongside internal teams and media agencies to garner audience insights and build that into effective communications strategies
  • Assist in training and upskilling global and local stakeholders via bi-annual events and weekly communications

Campaign management:

  • Work with BUs to ensure briefs to global agency embody this media strategy and are delivered in a timely fashion according to the media process
  • Work collaboratively with agency partners, BUs, newsrooms and eCommerce/DBC to develop global campaign guidelines
  • Work collaboratively with Consumer Analytics and BUs to agree and define campaign KPIs, ensuring these are included within the guidelines
  • Communicate global media guidelines to markets following Concept Focus principles, helping them understand objectives and implications for their market
  • Assist markets where necessary with implementation of global guidance
  • Ensure local campaigns meet global standards and minimum thresholds, using Lumina media management platform to monitor plans

Stakeholder Management:

  • Work collaboratively with global marketing teams, regional and local markets, Consumer Analytics, Consumer Insight, Strategy, Finance, Sales, Legal, eCommerce, Procurement and agency partners

Key Relationships:

Global media agency, local media agencies, Tech vendors, Media Owners, Global Brand and category communications teams, Brand Comms Ops, regional and local marketing teams, Finance, Sales, eCommerce, Newsrooms, Legal, Consumer Insights, Consumer Analytics


Brand KPIs – contributing towards the improvement of brand perception

Sales KPIs – contributing towards the long-term financial growth of the company

Deemed a valuable member of the media team by agency, markets, functions, Brand & categories

Deemed to be making a positive difference to the marketing operations of adidas and demonstrate upward % of local media spend against priority campaigns

Knowledge, Skills and Abilities:

  • Experience of planning, activating and measuring media campaigns, ideally from a local standpoint across all media channels
  • Particular specialization in digital media, together with knowledge around its strengths and potential pitfalls
  • An understanding of how campaigns work with one another, particularly how “brand” activity can link and supplement “direct” activity, and vice versa
  • A broad understanding of the full range of media channels and how they work together within a media plan: search, affiliates, social, online video, display, TV, cinema, print, outdoor etc.
  • Understanding of media agency set-up and structures, with knowledge of how this impacts agency decision making and campaign delivery
  • Experience managing multiple stakeholders for campaign delivery (from either client or agency side positions)
  • Proven track record of utilizing measurement solutions to improve or alter future campaign strategy
  • Ability to work in complex, diverse and pressured environments
  • Excellent written & presentation skills
  • Strong but empathetic communications approach
  • International experience nice to have but not needed
  • Broad understanding and passion for the sports and/or entertainment industry

Soft Skills:

  • Inquisitive, insightful and thoughtful
  • Empathetic yet prepared to challenge and question the norm
  • Hard worker
  • Strategic, organized and process and solution-oriented with an attention to detail
  • Innovative thinker
  • Can independently prioritize and manage workload
  • Collaborative by nature.  Able to partner with internal and external teams and is flexible to variable team dynamics and cultures

Requisite Education and Experience / Minimum Qualifications:  

  • 3 years + media agency experience
  • 2 years + client side experience (ideal, but not required)
  • Degree educated

Take a glimpse into working at the adidas Amsterdam:

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The Facts

Jobtitle Media Manager
Team Digital
Brand adidas
Location Amsterdam
Country Netherlands
Number 165773
Position Type Full time
Date Sep-04, 2017
Relocation no

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Learn more about Amsterdam

Welcome to the Netherlands!

Get ready to build your career with one of the leading sporting goods companies in the world. When you join us in the Netherlands, you become a brand ambassador, living and breathing sport and a sporting lifestyle. The adidas culture in the Netherlands is best described as a high intensity group of problem solvers who aspire toward excellence and settle for nothing less. We are open, friendly, and hardworking and are known for our direct communications. Healthcare and education are a top priority in Dutch culture. Working here, you'll have an extensive choice of schools for your children and a wide range of affordable healthcare benefits. Additional adidas benefits include a pension plan, company sports, staff discount and much more.

Facts about Amsterdam

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Brands in Amsterdam


  • Healthcare Insurance

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  • Next airport to the location AMS - Amsterdam Schiphol

  • Local Population 2011 - Source: United Nations

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